School Marketing Blog
Private School Boom Email Series.
Learn how to take advantage of the good times so you can thrive when parents regain faith in the public school system again.
Education Marketing Scorecard
Free tool grades how well prepared your school is to take advantage of the boom in private school registrations.
Education Industry
Word of Mouth, But Make it Digital
Asking for reviews is awkward, but do the benefits outweigh the tensions? We’re looking at why reviews are important for private schools, how to get as many 5 star reviews as possible, and a system that makes it so simple you barely have to think about it.
February 5, 2023
Education Industry
How to Upcycle Your Content Into Something Epic
Wouldn’t it be nice if you didn’t have to be in a perpetual state of creating new social posts, blog posts, email, podcast episodes, and content in general? This is how you can turn the content you’ve already created into something even more epic.
January 29, 2023
Education Industry
Marketing From the ’80s That Still Works Today
I’ve said it before and I say it here again, most of the best advertising strategies were figured out ages ago. In today’s post I teach you how turning your content into advertisements worked in the 1980’s and is still working today.
January 22, 2023
Education Industry
What Kevin Costner Can Teach You About Marketing Your Private School
Thanks to the Kevin Costner film Field of Dreams we get the modified quote “if you build it they will come”. Today we unpack how this methodology has been costly for some businesses, how it can be dangerous for private schools, and how to ensure you don’t build something that no one comes to.
January 15, 2023
Education Industry
How to Write Endless Amounts of Effective Ad Copy or Web Copy
As school marketers, we can get burnt out on new ideas and angles for our ads and our website copy. This is a formula that I use every day to kick burnout where it hurts and come up with new copy on demand.
January 8, 2023
Education Industry
The 80/20 Rule of Private School Marketing
You may have heard about the 80/20 rule and how it applies in a bunch of different scenarios in our lives. But, have you ever heard it applied to marketing? In this post we explore a concept outlined in Perry Marshall’s 80/20 Sales and Marketing Book, how 20% of your marketing is bringing in 80% of your results.
January 1, 2023