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School Marketing Blog

Private School Boom Email Series.

private school marketing agency nick laiuppa marketing

Learn how to take advantage of the good times so you can thrive when parents regain faith in the public school system again. 

Education Marketing Scorecard

Free tool grades how well prepared your school is to take advantage of the boom in private school registrations. 

Education Industry
Nick Laiuppa

This Should be the Goal of All of Your Marketing

It has been said that the number one job of advertisers is to be creative. I think that’s a fallacy. I think the number one job of advertisers is to get the message across as clearly as possible. Today’s episode explores why that is the case, how to do it, and why it’s important in your private school marketing.

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Education Industry
Nick Laiuppa

Marketing Fundamentals: How to Market to the Right People Every Single Time

Today we’re finishing up the Private School Marketing Fundamentals series that I’ve been doing for the last 3 posts with today’s post being all about how to make your marketing extremely effective by only marketing to the right people. This concept is the most important one if you are currently running paid advertising to get or retain students.

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Education Industry
Nick Laiuppa

Marketing Fundamentals: Proving Your School is the Right Choice

Part 3 of our private school marketing fundamentals series is all about creating and finding proof that you’re school is the right choice for your prospects. This is how you slap five pounds worth of proof into their hands and the effect that can have on your enrollment and retention.

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Education Industry
Nick Laiuppa

Marketing Fundamentals: Considered Purchase Marketing

Part 2 of our private school marketing fundamentals series is all about marketing for considered purchase products, i.e. schools. This is how you stay at the top of your prospects consideration list until they are ready to make a decision for education.

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Education Industry
Nick Laiuppa

Marketing Fundamentals Series: Finding Your Tilt

We’re kicking off a new series all about school marketing fundamentals. In it, I plan on teaching you the handful of marketing strategies that will actually make a difference in your school. Today, we’re talking about finding your tilt and how having one will make all of your marketing more effective and efficient.

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