Learn how to take advantage of the good times so you can thrive when parents regain faith in the public school system again.
Free tool grades how well prepared your school is to take advantage of the boom in private school registrations.
Don’t Give Social Media the Keys to Your School
By building an audience ONLY on social media channels, I’m proposing that your private school is walking on a slippery slope. Today, we’re talking about why this is dangerous, why it’s important to own your audience, and how to do it.
Split Testing Your Marketing (How to & What to Expect)
Truly I tell you this is how you turn more of your website visitors into enrolled members of your private school. In my opinion this is one of the highest ROI types of marketing that you can do for your school. This week I show you how to use split testing to get the most out of the traffic you’re already receiving and essentially find more free money.
Trends in Private School Marketing
In this post we dig into the results that Niche put together in their 2022 PK-12 Enrollment and Marketing study and discuss some of the current trends and predications that I think could be emerging for private school marketing in the near future.
Every School is Saying the Same Thing (How to Stand Out)
Inspired by a couple of my friends and colleagues – David Willows and Will Patch – today we’re talking about why every school is using the same boring, mundane language in their website and marketing materials and how to break that up and write words that move your audience closer to enrolling in your school.
How to Get Prospective Families to Pay Attention to Your Marketing
Storytelling in marketing is a term that is so overused and washed out that people hardly know what it actually looks like, let alone why it works. In today’s post I teach you why you should package your school’s benefits and offers into a story using a real-world example so you know exactly what it looks like.
Merger and Acquisition Strategies for Schools
Companies Grow via Merger and Acquisition all the Time. This is How to Use that Strategy to Instantly Grow Your Privates School’s Influence.