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School Marketing Blog

Private School Boom Email Series.

private school marketing agency nick laiuppa marketing

Learn how to take advantage of the good times so you can thrive when parents regain faith in the public school system again. 

Education Marketing Scorecard

Free tool grades how well prepared your school is to take advantage of the boom in private school registrations. 

facebook groups for school - nick laiuppa marketing
Education Industry
Nick Laiuppa

Public Facing Facebook Groups for Private Schools

By only using Facebook Groups for your currently enrolled families you’re leaving too much opportunity on the table. In this post we explore how you can use Facebook Groups to build and grow an audience of prospects interested in what your school offers.

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student retention strategies - guide to increasing student retention - nick laiuppa marketing
Education Industry
Nick Laiuppa

Private School Retention Strategies

This guide combines 3 unique strategies geared towards increasing your student retention rates. This is everything you need to know to use email marketing, direct mail marketing, and remarketing advertising (with audio and examples) to keep more students enrolled this year.

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Education Industry
Nick Laiuppa

Remarketing Advertising for Schools

Okay, so we’ve talked about email marketing and direct mail marketing for increasing student retention. Today we’re going to talk about running remarketing ads. You might think, “Why would I advertise to my current families” to which I would remind you that it is 7 times more expensive to gain a new customer than it is to retain a current one.

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direct mail marketing for schools - nick laiuppa marketing
Education Industry
Nick Laiuppa

Direct Mail Marketing for Schools

Yes. direct mail marketing. Usually, that garners the same response email marketing gets from private school marketers… which is really? Direct marketing? Isn’t that so old school?
Well, yes. Direct mail marketing is one of the oldest marketing methods of the modern day and like many historic practices the art of it is dead and gone. That is precisely why I like it so much.

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student retention strategies
Education Industry
Nick Laiuppa

Student Retention Strategies in a Shaky Economy

Families are making tough choices about what they are willing to spend their money on right now. Is your school strong enough to be a necessity in their minds?

In this post, we’re covering how to use student retention strategies to ensure your student retention rates don’t drop during shaky economic times.

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google ads for schools
Education Industry
Nick Laiuppa

Google Ads For Schools

How to set up Google Ads for schools, which campaigns type is right for your school, and how to get the most out of your campaigns!

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