Case Study – Blue Collar Scholars
- Search Ads
- Google Local Service Ads
- Social Ads
- CRM/Automation
- Review Generation
- Call Tracking
A little bit about Blue Collar Scholars
Blue Collar Scholars is a landscaping company based out of Bethesda Maryland. They got their start doing simple landscaping projects but now they focus on larger scale landscaping & construction. They’ve built an impressive reputation in the local area which has allowed them to expand their service areas and service lines.
We first started with BCS handling their Google & Bing search campaigns (taking them over from a previous marketing agency). We made quick changes to their accounts saving them at least $6k in wasted ad spend, and have since expanded our services.
Search Ads
data sampled from May 2020 to November 2021 compared to previous period year over year
Lowered cost per conversion by 60%
Increased conversions by 517%
1,000+ leads created
Social Media Ads
176 estimates booked
41 calls or form submissions
$22.66 per estimate scheduled
$18.55 per all leads
CRM/Automation
Within the first few months of working with BCS, it became increasingly clear that a CRM system would be a huge help to their internal operations. We coupled the CRM with Acuity
as a replacement for Calendly, which gave them a ton more control over their scheduling & ultimately made both the internal and client-facing experiences much better.
Here’s How We Work
We learn about your business & your goals
Through research, we create & execute your company-specific marketing plan
We stay moving towards your goals with frequent routine check ins and communication
Here’s How It Works
We learn about your business & your goals
Through research, we create & execute your company-specific marketing plan
We stay moving towards your goals with frequent routine check ins and communication
Marketing is not gambling.
Marketing is an investment. An investment is made with thoughtful consideration, only when you’ve fully understood the ins and the outs, and placed in a way that reduces your risk.
We treat marketing as an investment, not a gamble. That means we understand what makes your business tick, how you’re different from the competition, how to position you, your angle, your target customer, their interests, what excites them or disengages them, their concerns and issues, your messaging, & more before we even spend a nickel (or a penny for that matter).
Marketing is not gambling.
Marketing is an investment. An investment is made with thoughtful consideration, only when you’ve fully understood the ins and the outs, and placed in a way that reduces your risk.
We treat marketing as an investment, not a gamble. That means we understand what makes your business tick, how you’re different from the competition, how to position you, your angle, your target customer, their interests, what excites them or disengages them, their concerns and issues, your messaging, & more before we even spend a nickel (or a penny for that matter).
How We Make Sure You’re Comfortable
(Click)
Money-back guarantee if we can’t improve your results within a reasonable amount of time
You keep ownership of all of your accounts (some agencies create the accounts on your behalf & hold the ransom if you try to leave. Not here Jose.)
You have 24/7 access to your analytics dashboard
We do frequent and consistent meetings or check-ins
No long term contracts
All communication answered within 24 hours maximum
You pay ad networks directly so you always know your ad costs
How We Make Sure You’re Comfortable
(Click)
Money-back guarantee if we can’t improve your results within a reasonable amount of time
You keep ownership of all of your accounts (some agencies create the accounts on your behalf & hold the ransom if you try to leave. Not here Jose.)
You have 24/7 access to your analytics dashboard
We do frequent and consistent meetings or check-ins
No long term contracts
All communication answered within 24 hours maximum
You pay ad networks directly so you always know your ad costs
Marketing has a lot of moving pieces.
In order to do it right, you need a dedicated team with the expertise and experience to help you achieve your goals. We put more money in your pocket and more time back in your schedule by managing your marketing investment properly.
Marketing has a lot of moving pieces.
In order to do it right, you need a dedicated team with the expertise and experience to help you achieve your goals. We put more money in your pocket and more time back in your schedule by managing your marketing investment properly.