Marketing Fundamentals: How to Market to the Right People Every Single Time
Today we’re finishing up the Private School Marketing Fundamentals series that I’ve been doing for the last 3 posts with today’s post being all about how to make your marketing extremely effective by only marketing to the right people. This concept is the most important one if you are currently running paid advertising to get or retain students.
Marketing Fundamentals: Proving Your School is the Right Choice
Part 3 of our private school marketing fundamentals series is all about creating and finding proof that you’re school is the right choice for your prospects. This is how you slap five pounds worth of proof into their hands and the effect that can have on your enrollment and retention.
Marketing Fundamentals: Considered Purchase Marketing
Part 2 of our private school marketing fundamentals series is all about marketing for considered purchase products, i.e. schools. This is how you stay at the top of your prospects consideration list until they are ready to make a decision for education.
Marketing Fundamentals Series: Finding Your Tilt
We’re kicking off a new series all about school marketing fundamentals. In it, I plan on teaching you the handful of marketing strategies that will actually make a difference in your school. Today, we’re talking about finding your tilt and how having one will make all of your marketing more effective and efficient.
Email Marketing for Schools – Take Your Email Marketing to the Next Level
In today’s post, I teach you the fundamentals of turning run-of-the-mill marketing emails into stories that your audience will read and connect with EVEN THOUGH they KNOW you’re trying to sell them something. If your private school is using email marketing, this is how you can take it to the next level.
Don’t Give Social Media the Keys to Your School
By building an audience ONLY on social media channels, I’m proposing that your private school is walking on a slippery slope. Today, we’re talking about why this is dangerous, why it’s important to own your audience, and how to do it.
Split Testing Your Marketing (How to & What to Expect)
Truly I tell you this is how you turn more of your website visitors into enrolled members of your private school. In my opinion this is one of the highest ROI types of marketing that you can do for your school. This week I show you how to use split testing to get the most out of the traffic you’re already receiving and essentially find more free money.
Trends in Private School Marketing
In this post we dig into the results that Niche put together in their 2022 PK-12 Enrollment and Marketing study and discuss some of the current trends and predications that I think could be emerging for private school marketing in the near future.
Every School is Saying the Same Thing (How to Stand Out)
Inspired by a couple of my friends and colleagues – David Willows and Will Patch – today we’re talking about why every school is using the same boring, mundane language in their website and marketing materials and how to break that up and write words that move your audience closer to enrolling in your school.
How to Get Prospective Families to Pay Attention to Your Marketing
Storytelling in marketing is a term that is so overused and washed out that people hardly know what it actually looks like, let alone why it works. In today’s post I teach you why you should package your school’s benefits and offers into a story using a real-world example so you know exactly what it looks like.
