Public Facing Facebook Groups for Private Schools

facebook groups for school - nick laiuppa marketing

By only using Facebook Groups for your currently enrolled families you’re leaving too much opportunity on the table. In this post we explore how you can use Facebook Groups to build and grow an audience of prospects interested in what your school offers.

Private School Retention Strategies

student retention strategies - guide to increasing student retention - nick laiuppa marketing

This guide combines 3 unique strategies geared towards increasing your student retention rates. This is everything you need to know to use email marketing, direct mail marketing, and remarketing advertising (with audio and examples) to keep more students enrolled this year.

Remarketing Advertising for Schools

Okay, so we’ve talked about email marketing and direct mail marketing for increasing student retention. Today we’re going to talk about running remarketing ads. You might think, “Why would I advertise to my current families” to which I would remind you that it is 7 times more expensive to gain a new customer than it is to retain a current one.

Direct Mail Marketing for Schools

direct mail marketing for schools - nick laiuppa marketing

Yes. direct mail marketing. Usually, that garners the same response email marketing gets from private school marketers… which is really? Direct marketing? Isn’t that so old school?
Well, yes. Direct mail marketing is one of the oldest marketing methods of the modern day and like many historic practices the art of it is dead and gone. That is precisely why I like it so much.

Student Retention Strategies in a Shaky Economy

student retention strategies

Families are making tough choices about what they are willing to spend their money on right now. Is your school strong enough to be a necessity in their minds?

In this post, we’re covering how to use student retention strategies to ensure your student retention rates don’t drop during shaky economic times.

Google Ads For Schools

google ads for schools

How to set up Google Ads for schools, which campaigns type is right for your school, and how to get the most out of your campaigns!

Search Engine Optimization for Schools

search engine optimization for schools

Search engine optimization for schools is vital for growing your enrollment. In fact, some schools have built a flourishing enrollment program using SEO as their main source of traffic. In this post, we’ll discuss the role SEO plays in marketing your private school, SEO tools you can use, what on-page SEO and technical SEO are, and how to do each successfully.

Independent School Enrollment Strategies

Thanks to the public school system dropping the ball on handling COIVD-19, most private schools have a waitlist for the first time ever. So today, we’re talking about the independent school enrollment strategies that will work in 2022 and beyond.

Private School Marketing Plan

marketing plan for private school

How to create a Marketing Plan for Private Schools with a free outline. Everything you need to know to create a marketing strategy & plan!