How Much Could Your Marketing Improve?
Your Marketing Scorecard
Should we be doing more to market to prospective customers? Surely someone on staff is keeping an eye on how many websites hits we get. Surely they know what our top pages are and actively make changes to them to improve their efficacy. OF COURSE, we post on social media. Yes, we’re doing a good job. Sure people can find us on Google…. right?
Are there some areas of opportunity that if taken advantage of would increase sales by 2x, 5x, or more? How many customers are choosing the competition because we’re not doing a good enough job of convincing them that we’re the right choice?
After having dozens of these conversations with confused and stretched too thin business owners we developed this free scorecard to gauge how much room there is for improvement in attracting new customers & retaining them for longer.

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