Your School Marketing Scorecard
How Much Could Your Marketing Improve?
Should we be doing more to market our school to parents & prospective students? Surely someone on staff is keeping an eye on how many website hits we get. Surely, they know what our top pages are and actively make changes to them to improve their efficacy. OF COURSE, we post on social media. Yes, we’re doing a good job. Sure, people can find us on Google…. right?
Could we be doing more to attract new students? Are there some areas of opportunity that would increase admission rates 2x, 5x, or more if taken advantage of? How many parents are keeping their kids in public schools because we’re not doing a good enough job of convincing them that we’re worth it?
After having dozens of these conversations with confused stretched-too-thin school leaders & marcom directors we developed this free scorecard to gauge how much room there is for improvement in attracting new students & retaining them longer.
Get more information about your score.
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