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Private School Marketing Book
Selling Education: The Definitive Formula for Private School Growth and Retention
Attention One Man Bands & Spread Too Thin Marketing Teams
I want to send you this book for only the cost of shipping because I want to earn your trust as THE source of information on marketing for private schools.
Now, before I share with you the formula I use to get my private schools more enrollments and higher retention rates, take a look at what some other people in your role are saying about the book.
What People Are Saying About This Book
“Selling Education gives you the blueprint you need to begin a successful marketing strategy for your private school. This book breaks down marketing into actionable steps that anyone can apply. Nick shares his experience and expertise in such relatable ways that make this book engaging and easy to follow and will make you eager to hit the floor running into making your school the number one choice in your area.”
– Claudia Novakosi, Communications Director at Berean Christian School
Get the Paperback Book* Plus:
- Customized school marketing scorecard
- Must read content
- Checklists & cheat sheets
Short form to request book
*Available only in select countries
(including the US, UK, AU & more).
* Selling Education retails $24.95 but we will give you the entire book for free – you just pay your shipping/handling to receive it. Limit 1 per customer.
“In a world where schools are finding it increasing difficult to stand out in the crowd, Nick understands the role that effective marketing can play in sharpening your competitive edge. He cuts through the jargon and, in plain English, provides a toolkit of ideas and next steps that are invaluable for the novice and experienced school marketer alike. Highly recommended.”
– David Willows, Co-founder & Strategic Director at Yellow Car and Yellow Car Community
Dear Marketing Professional
Please answer this question and be brutally honest with yourself.
Are you really able to market your school with the level of expertise and focus that you would like to?
Or, are you short on time and pulled in a million different directions knowing that everything you do is suffering because of it?
I’ve worked with enough people in your role to safely bet it’s the latter option. And, I’m here to tell you that it’s not your fault.
Honestly, there isn’t enough time in the day to do all of the things that fall under the umbrella category of ‘marketing’ for a school. You’ve been set up for failure and I’m not afraid to say it.
This book can change that.
See, you don’t need to be posting on every social media platform, running an email newsletter, doing print advertising, paying for Google Ads…
in fact, if you are doing all of those things and you’re currently overwhelmed with the workload then it’s actually hurting your results.
I believe (because i’ve proven it) it’s a much better strategy to ‘grow as you go’ with marketing.
Meaning you only move on to the next marketing strategy once you’re maximizing the current marketing strategy.
If you get that one point alone then this book will be worth the cost of shipping 100 times over.
But, that’s not all your going to get out of this book of course.
I’m going to teach you the exact formula that I use for my private school clients day in and day out to get and keep more students enrolled.
I call this ‘marketing synergy’.
That’s when you’re successfully running fifteen different marketing programs simultaneously and they all are feeding each other’s success.
But that’s not the best part.
The real key is that all of this will feel like a breeze to manage because you’ve built the systems and processes to manage these strategies along the way.
Does that sound like something you might be interested in?
“Selling Education: A Must-Have Blueprint for Private School Marketing Success”
In an era where schools grapple with finding their unique voice, Nick’s “Selling Education” empowers educators to harness the power of effective marketing to sharpen their competitive edge. As the Director of Marketing & Admissions at The Phoenix School, I am thrilled to recommend this as the ultimate guide to kick-starting your private school’s marketing strategy. Nick, the author, has expertly broken down the complex world of marketing into actionable steps that anyone can implement, right from day 1. He provides a practical toolkit of ideas and next steps that are applicable to both novice and experienced school marketers. What sets this book apart is Nick’s relatable approach, making it engaging and easy to follow.
– Mistral Dodson, Director of Marketing & Admissions, The Phoenix School
What Is This Book About?
Private school marketing departments have a never-ending list of tasks that all needed to get done last week. Post on social… update the website… send out the parent satisfaction survey… honestly, it seems to never end. This is a problem and a big mistake. How can school leadership place the literal future success of the school in the hands of an overworked team (or often a one-man band) and expect them to do it with a level of precision and expertise that demands undivided attention? Even worse, how can leadership expect the school to grow without having a dedicated marketing person on staff whatsoever?! It seems a bit unreasonable. This book aims to maximize the marketing department’s (or person’s) efforts through a ‘grow as you go’ approach to marketing that eventually leads to your school at the top of your prospect’s consideration list every single time.
Who is This Book For?
- Directors of Admissions
- Admissions Officers
- Admissions Coordinators
- Heads of School
- Board of Trustee members
- Marketing Managers
- Marketing Departments
- Marketing Directors
- Heads of Marketing
- Communications Directors
- Communications Coordinators
- Communications Departments
What This Book Helps You Achieve
I wanted this book to be actionable. I mean, getting smarter is great but if you can’t put it to use then what’s the point?! The goal of this book is to present a simple formula that you can use to grow your private school’s enrollment and retention. It presents the case that you do not need to be everywhere, in fact, being everywhere is the worse option for most schools. You’ll learn how to be a more effective marketer by focusing your resources on the marketing platforms that will actually bring in results. Then, and only then, expanding out from there into new marketing strategies and platforms.
Claim Your Copy for Free + $5.95 Shipping
Too often marketing departments are short on resources and short on time. Yet, they’re the ones in charge of making sure the school is filled up with students. Arguably they have the most important and direct role in the future success of the school and it’s employees. This has been a lifestyle that we’ve grown accustomed to in the private education industry… but it doesn’t have to be this way. This book offers an alternative solution. One that will increase the success of your marketing while decreasing the work load and stress levels.
What You’ll Learn
- Differentiating your school
- Creating an unshakeable marketing foundation
- Writing web & ad copy that demands action
- Generating more reviews than you ever have (with less work than you’ve ever done)
- Creating a marketing flywheel that feeds itself
- Getting more out of your marketing with split testing
- Breaking through the noise with direct mail marketing
- Attracting the right fit families like a magnet
- Showing up when and where your prospects are looking
- Using paid advertising to your advantage
- Getting leads for free (forever) with Search Engine Optimization
- Doing social media THE RIGHT WAY
- Getting and keeping students with email marketing
- Proving you’re worth the price of tuition
- Putting all of these pieces together
- And much, much more.
Jammed Packed with Value
This book is $24.95 on Amazon but you can get it here for cost. When was the last time you bought something that wasn’t marked up even 1%?!
Members Only Resource Section
Not only do you get eight years of marketing experience and proven strategies that have cost me tens of thousands of dollars to develop and learn, you also get access to the resources section which is available ONLY to book members.
- Checklists and cheat sheets
- Proprietary tools
- Must read books and content
- Industry directory
- & more
The Most Valuable Thing You’ll Ever Purchase at Cost