Email Marketing for Schools
Email Marketing That Your Readers will Basically Beg for. Guaranteed.
Pull the money off the table and stuff it in your pockets.
If you think email marketing is dead, then you’re leaving too much money on the table. In fact, for every $1 spent on email marketing, it brings in $38! That is a lot of money just sitting in your email list. You could engage us to create and manage a proper email marketing program, or you could keep all that money just sitting there for another school to collect.
They’ll read it even though they know you’re selling them something.
Our email marketing program gets you the ability to access your families and prospects in a way that feels natural to your school and valuable to your audience. That is the crucial ingredient in making sure this whole thing works. Without providing valuable or actionable information, you’ll be… annoying… and we don’t want that, do we? Every email marketing program is unique to our client’s needs while following the same guiding principles. That is to create and manage engaging content that pushes prospects and customers further down the funnel.
Thought Leaders on Email Marketing for Schools
Your school’s email marketing program can work… if you do it like we do.
How to create money out of thin air like a street magician
What would a 10% conversion rate on your sales emails do for your school?
Well, if your tuition is $10,000 and you have 100 prospect emails, that is an extra $100,000 in revenue created out of thin air. Our average email marketing campaign sees these types of numbers frequently. We’ve created over $160k for a client over a one-year period using our system.
Email marketing for schools isn’t dead, actually, it’s only getting more effective. With the new privacy-first policies of most platforms and providers, first-party data (information that YOU collect, not information that you pay a platform to access ie. Facebook, Google, etc.) is more important than it’s ever been.
If you own that data, then you have access to those prospects, and you don’t need to adhere to the ever-changing policies of other companies, which are only making it harder to get in front of your target audience.
Email marketing that doesn’t work, however, is dead. If you’re just delivering subpar value or not addressing your prospects’ concerns, then your email marketing simply won’t work.
It takes a well-executed strategy to achieve these types of results. We create and manage a proper email marketing program that delivers results on autopilot. See how we can help you by getting started with an initial conversation.
Here’s our unbeatable guarantee.
Email marketing agencies are some of the biggest hypocrites of any industry. They want YOU to commit to a contract, but they don’t want to guarantee that they’ll get you the results they say they will. No money-back offer, no return period, no nothin’. Here’s our unbeatable guarantee.
We’ll improve your results within a necessary amount of time, or we’ll give you your money back. Plain and simple. Either we perform like we said we would, or you don’t pay.
- Work within your existing email marketing platform
- Strategy creation
- Email Automation & nurture sequence creation
- 6 - 8 emails for each segment
- monthly newsletter communication
- Segmentation & personalization
- Create & optimize emails in sequence
- Monthly funnel evaluation & optimization
Here’s How We Work
We learn about your school & your goals
Through research, we create & execute your school-specific marketing plan
We stay moving towards your goals with frequent routine check ins and communication
Here’s How It Works
We learn about your school & your goals
Through research, we create & execute your school-specific marketing plan
We stay moving towards your goals with frequent routine check ins and communication
I don’t read emails from companies. Why would people read emails from me?
As an email marketing agency, we understand that email marketing can be confusing. It’s hard to imagine emails selling people these days. I mean, aren’t there sexier options out there? Shouldn’t you put your money into a platform that will give you a good story to tell at the next CASE Conference? Eh, no.
Email marketing uses direct access to your families and prospects in a way that no other platform offers. It achieves a few things all at once;
- Allows you to segment your list so you can send specific messages to people interested in specific aspects of your school
- Builds trust and authority with your audience
- Allows you to deliver more information that breaks down pain points, further pushing prospects down the funnel.
- Gives you the ability to track their engagement level to send a “hard ask” to your most engaged audience members. (This is called lead scoring.)
- Does all of this 24/7 on autopilot.
We like to think of email marketing as a sales team that works in your prospects’ inboxes.
In most schools, it’s the admissions department’s job to address a prospect’s concerns and position your school as the perfect solution to their problems.
But what if a prospect never reaches out? How would your admissions team ever know this prospect even exists? Well, they wouldn’t.
See, most prospects won’t take the initiative to reach out and address all of their concerns about attending your school. But, by delivering an email campaign that slowly breaks down those concerns one by one and presents you as the solution to their problem, you have a sales team working for you 24/7.
If you choose us as your email marketing agency, we create a consistent email marketing program to access the most valuable audience to any school: people who have already shown interest in what you offer.
As an email marketing agency, we create and manage effective email marketing campaigns that generate results on autopilot for our clients around the clock.
How We Make Sure You’re Comfortable
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Money-back guarantee if we can’t improve your results within a reasonable amount of time
You keep ownership of all of your accounts (some agencies create the accounts on your behalf & hold the ransom if you try to leave. Not here Jose.)
You have 24/7 access to your analytics dashboard
We do frequent and consistent meetings or check-ins
No long term contracts
All communication answered within 24 hours maximum
You pay ad networks directly so you always know your ad costs
In order to do it right, you need a dedicated team with the expertise and experience to help you achieve your goals. We put more money in your pocket and more time back in your schedule by managing your marketing investment properly.