3 Ways to Get More Leads from Your School’s Website

Are you looking to increase the number of leads and enrollments for your private school? In this blog post, we will discuss three effective strategies to help you achieve that goal. These strategies are based on common problems we see on other schools’ websites and have proven to make a significant difference when implemented correctly.

How to Upcycle Your Content Into Something Epic

Wouldn’t it be nice if you didn’t have to be in a perpetual state of creating new social posts, blog posts, email, podcast episodes, and content in general? This is how you can turn the content you’ve already created into something even more epic.

What Kevin Costner Can Teach You About Marketing Your Private School

Thanks to the Kevin Costner film Field of Dreams we get the modified quote “if you build it they will come”. Today we unpack how this methodology has been costly for some businesses, how it can be dangerous for private schools, and how to ensure you don’t build something that no one comes to.

The 80/20 Rule of Private School Marketing

You may have heard about the 80/20 rule and how it applies in a bunch of different scenarios in our lives. But, have you ever heard it applied to marketing? In this post we explore a concept outlined in Perry Marshall’s 80/20 Sales and Marketing Book, how 20% of your marketing is bringing in 80% of your results.

This Should be the Goal of All of Your Marketing

It has been said that the number one job of advertisers is to be creative. I think that’s a fallacy. I think the number one job of advertisers is to get the message across as clearly as possible. Today’s episode explores why that is the case, how to do it, and why it’s important in your private school marketing.

Marketing Fundamentals: How to Market to the Right People Every Single Time

Today we’re finishing up the Private School Marketing Fundamentals series that I’ve been doing for the last 3 posts with today’s post being all about how to make your marketing extremely effective by only marketing to the right people. This concept is the most important one if you are currently running paid advertising to get or retain students.

Marketing Fundamentals: Proving Your School is the Right Choice

Part 3 of our private school marketing fundamentals series is all about creating and finding proof that you’re school is the right choice for your prospects. This is how you slap five pounds worth of proof into their hands and the effect that can have on your enrollment and retention.

Marketing Fundamentals Series: Finding Your Tilt

We’re kicking off a new series all about school marketing fundamentals. In it, I plan on teaching you the handful of marketing strategies that will actually make a difference in your school. Today, we’re talking about finding your tilt and how having one will make all of your marketing more effective and efficient.

Trends in Private School Marketing

trends in private school marketing

In this post we dig into the results that Niche put together in their 2022 PK-12 Enrollment and Marketing study and discuss some of the current trends and predications that I think could be emerging for private school marketing in the near future.

Private School Retention Strategies

student retention strategies - guide to increasing student retention - nick laiuppa marketing

This guide combines 3 unique strategies geared towards increasing your student retention rates. This is everything you need to know to use email marketing, direct mail marketing, and remarketing advertising (with audio and examples) to keep more students enrolled this year.