Wouldn’t it be nice if you didn’t have to be in a perpetual state of creating new social posts, blog posts, email, podcast episodes, and content in general? This is how you can turn the content you’ve already created into something even more epic.
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Thanks to the Kevin Costner film Field of Dreams we get the modified quote “if you build it they will come”. Today we unpack how this methodology has been costly for some businesses, how it can be dangerous for private schools, and how to ensure you don’t build something that no one comes to.
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You may have heard about the 80/20 rule and how it applies in a bunch of different scenarios in our lives. But, have you ever heard it applied to marketing? In this post we explore a concept outlined in Perry Marshall’s 80/20 Sales and Marketing Book, how 20% of your marketing is bringing in 80% of your results.
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It has been said that the number one job of advertisers is to be creative. I think that’s a fallacy. I think the number one job of advertisers is to get the message across as clearly as possible. Today’s episode explores why that is the case, how to do it, and why it’s important in your private school marketing.
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Today we’re finishing up the Private School Marketing Fundamentals series that I’ve been doing for the last 3 posts with today’s post being all about how to make your marketing extremely effective by only marketing to the right people. This concept is the most important one if you are currently running paid advertising to get or retain students.
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Part 3 of our private school marketing fundamentals series is all about creating and finding proof that you’re school is the right choice for your prospects. This is how you slap five pounds worth of proof into their hands and the effect that can have on your enrollment and retention.
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We’re kicking off a new series all about school marketing fundamentals. In it, I plan on teaching you the handful of marketing strategies that will actually make a difference in your school. Today, we’re talking about finding your tilt and how having one will make all of your marketing more effective and efficient.
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In this post we dig into the results that Niche put together in their 2022 PK-12 Enrollment and Marketing study and discuss some of the current trends and predications that I think could be emerging for private school marketing in the near future.
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This guide combines 3 unique strategies geared towards increasing your student retention rates. This is everything you need to know to use email marketing, direct mail marketing, and remarketing advertising (with audio and examples) to keep more students enrolled this year.
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Families are making tough choices about what they are willing to spend their money on right now. Is your school strong enough to be a necessity in their minds?
In this post, we’re covering how to use student retention strategies to ensure your student retention rates don’t drop during shaky economic times.
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