Palm Beach Christian Academy
Palm Beach Christian Academy is a multi-campus classical Christian school offering programs from early education to 8th grade.
$23.17
Per Lead
67
First Time Phone Calls
“Nick and his team are great! They are personable and listen to their client’s needs. Nick himself has gone above and beyond several times to ensure our events get marketed and materials ready so our events go off without a hitch.”
Sandra Boyd
Executive Assistant to the Superintendent
About Palm Beach Christian Academy
Since 1988 PBCA has been committed to excellence in education. Their unique ‘neighborhood school’ approach has led them to develop six small footprint campuses throughout South Florida with more locations in development.
Challenges
PBCA was aiming to boost enrollment in their k-8 programs across all locations. Despite their rich history and unique school experience, they lacked the awareness and story telling necessary to convince families they were the right choice.
Solution
After researching the offerings of other schools in their area and working with the admin team at PBCA, we identified their core differentiators and developed our marketing angles around those.
That lead us to create a brand new landing page to clearly communicate our new message and ask visitors to register for their upcoming open house.
We then drove traffic to that new landing page through paid advertising using Google Search and Display advertising, as well as routing existing website traffic by creating a clearer website funnel.
Our Results
Through this work, we were able to create loads of first-time calls (people who have never called before) and open house registrations.
79 New
Open House Registrations
7.93
Per Conversion
248 First
Time Phone Calls
Google Ads
data sampled from the month of November 2023 – January 2024
Given the campaign’s goals, Google Ads was the best platform for the job. We utilized search and display advertising (graphic banner ads on 3rd party websites) to target families actively researching private education. By promoting a unique angle and selectively targeting the right-fit audience, we were able to drive the leads to fuel an effective open-house enrollment strategy.
Here’s How We Work
We learn about your business & your goals
Through research, we create & execute your company-specific marketing plan
We stay moving towards your goals with frequent routine check ins and communication
Here’s How It Works
We learn about your business & your goals
Through research, we create & execute your company-specific marketing plan
We stay moving towards your goals with frequent routine check ins and communication
Marketing has a lot of moving pieces.
In order to do it right, you need a dedicated team with the expertise and experience to help you achieve your goals. We put more money in your pocket and more time back in your schedule by managing your marketing investment properly.
Marketing has a lot of moving pieces.
In order to do it right, you need a dedicated team with the expertise and experience to help you achieve your goals. We put more money in your pocket and more time back in your schedule by managing your marketing investment properly.
