Treasure Coast Christian Academy
Treasure Coast Christian Academy is part of a multi-campus classical Christian school offering early childhood education.
$28.58
Per Lead
56
First Time Phone Calls
About Treasure Coast Christian Academy
TCCA is Palm Beach Christian Academy’s first location in a new county. Their unique ‘neighborhood school’ approach has led them to develop six small footprint campuses throughout South Florida with more locations in development.
Challenges
As a brand new location and the first in their area, TCCA needed to get the word out about their school. Despite the rich history of their parent organization, they lacked the awareness in their areas and the storytelling necessary to convince families they were the right choice.
Solution
After researching the local market, speaking with families, and working with the admin team at PBCA, we identified their core differentiators and developed our marketing angles around those.
We then created a new landing page to communicate our new message and ask visitors to register for their upcoming open house.
We drove traffic to that new landing page through paid advertising using Google Search and Display advertising, as well as routing existing website traffic by creating a clearer website funnel.
Our Results
Through this work, we were able to create loads of first-time calls (people who have never called before) and open house registrations.
26 New
Open House Registrations
$28.58
Per Conversion
56 First
Time Phone Calls
Google Ads
data sampled from the month of January 2024
Given the campaign’s goals, Google Ads was the best platform for the job. We utilized search and display advertising (graphic banner ads on 3rd party websites) to target families actively researching private education. By promoting a unique angle and selectively targeting the right-fit audience, we were able to drive the leads to fuel an effective open-house enrollment strategy.
Here’s How We Work
We learn about your business & your goals
Through research, we create & execute your company-specific marketing plan
We stay moving towards your goals with frequent routine check ins and communication
Here’s How It Works
We learn about your business & your goals
Through research, we create & execute your company-specific marketing plan
We stay moving towards your goals with frequent routine check ins and communication
Marketing has a lot of moving pieces.
In order to do it right, you need a dedicated team with the expertise and experience to help you achieve your goals. We put more money in your pocket and more time back in your schedule by managing your marketing investment properly.
Marketing has a lot of moving pieces.
In order to do it right, you need a dedicated team with the expertise and experience to help you achieve your goals. We put more money in your pocket and more time back in your schedule by managing your marketing investment properly.
