How to Create a Clear Enrollment Funnel for Your Private School

Everything you need to know to create an enrollment funnel that attracts right-fit families and moves them through the pipeline!

3 Ways to Get More Leads from Your School’s Website

Are you looking to increase the number of leads and enrollments for your private school? In this blog post, we will discuss three effective strategies to help you achieve that goal. These strategies are based on common problems we see on other schools’ websites and have proven to make a significant difference when implemented correctly.

Ultimate Guide to Social Media Marketing for Private Schools

Yes, your school should be on social media JUST as much as the apparel company, lifestyle brand, or influencer that you follow. Why? Because it’s good for business. Clearly, there is no disputing that, right?

Word of Mouth, But Make it Digital

Asking for reviews is awkward, but do the benefits outweigh the tensions? We’re looking at why reviews are important for private schools, how to get as many 5 star reviews as possible, and a system that makes it so simple you barely have to think about it.

How to Upcycle Your Content Into Something Epic

Wouldn’t it be nice if you didn’t have to be in a perpetual state of creating new social posts, blog posts, email, podcast episodes, and content in general? This is how you can turn the content you’ve already created into something even more epic.

Marketing From the ’80s That Still Works Today

I’ve said it before and I say it here again, most of the best advertising strategies were figured out ages ago. In today’s post I teach you how turning your content into advertisements worked in the 1980’s and is still working today.

What Kevin Costner Can Teach You About Marketing Your Private School

Thanks to the Kevin Costner film Field of Dreams we get the modified quote “if you build it they will come”. Today we unpack how this methodology has been costly for some businesses, how it can be dangerous for private schools, and how to ensure you don’t build something that no one comes to.

How to Write Endless Amounts of Effective Ad Copy or Web Copy

As school marketers, we can get burnt out on new ideas and angles for our ads and our website copy. This is a formula that I use every day to kick burnout where it hurts and come up with new copy on demand.

The 80/20 Rule of Private School Marketing

You may have heard about the 80/20 rule and how it applies in a bunch of different scenarios in our lives. But, have you ever heard it applied to marketing? In this post we explore a concept outlined in Perry Marshall’s 80/20 Sales and Marketing Book, how 20% of your marketing is bringing in 80% of your results.

This Should be the Goal of All of Your Marketing

It has been said that the number one job of advertisers is to be creative. I think that’s a fallacy. I think the number one job of advertisers is to get the message across as clearly as possible. Today’s episode explores why that is the case, how to do it, and why it’s important in your private school marketing.